The World's Masterpiece - AlUla is an untold story, a land preserved by time, an awe-inspiring jewel of archaeological significance and cultural history. Take an adventure through the ancient and recent past. Uncover preserved tombs, sandstone outcrops, and historic dwellings. These monuments, both natural and man-made, hold 200,000 years of largely unexplored human history. Discover Hegra, the mysterious and breathtaking UNESCO World Heritage site, with its celestial desert landscape, ancient legends, and colorful stories. Be among the first to experience AlUla.